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Marketing campaigns

Fuel your next campaign with strategic, on-target marketing communications content.

A successful marketing campaign demands well-crafted messaging, proficiency in multiple content forms, and strong writing that grabs attention and resonates with your audience. And all that content needs to be ready to go in time for any publishing dates, ad placements, events and other deadlines.
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Why partner with Ascribe for strategic marketing communications and collateral

Wherever your marketing campaign needs support, whatever kind of marketing communications collateral needs to be written, leave it to our team. We can develop everything from emails and blogs to e-books and white papers for a pre-defined campaign, or support from the earliest stages in setting the overall marcom strategy and editorial calendar. All the while, attentive project management helps you keep momentum and hit every milestone.

Targeted content

Whether it’s to sell a product, raise awareness or inspire action, campaigns get your message in front of the right audience.

Strategic writing

Get written collateral that serves your campaign goals, informed by our team’s marketing communications expertise and strategic thinking.

Wider reach

By spreading your message through multiple marketing communications content types, your campaign can better reach people across the buyer’s journey.

End-to-end support

We can help define the campaign theme, key messages and content plan and then deliver the written collateral, or draft content based on a pre-defined campaign.

Versatile capabilities

We produce the full range of marcom content: blogs, articles, web copy, emails, social media posts, presentations, white papers, video scripts and more.

Expert project management

You can count on our responsive project management team to keep track of your campaign’s parts and pieces, manage dependencies and work within your timelines.

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Marketing campaigns

Nokia Operations in 5G campaign

Nokia’s goal is to connect the world — and to shape industry attitudes on emerging topics like 5G with clear, high-impact marketing communications. Ascribe helped the telecoms giant plan and launch a campaign featuring dozens of deliverables to educate network service providers about the impact 5G will have on their operations.

Frequently asked questions

A marketing communications campaign is a planned series of materials published over a period of time to raise awareness about a product, service or brand. Marketing campaigns can be short and targeted or spread out over a longer term to keep awareness high. Depending on the intended audience, a campaign may use one, some or all available channels, such as social media, print media, broadcast media, emails, blogs, white papers, e-books and other online content. When you work with us for your marcom campaign, we can help you decide on the right mix of length, channels and content types. We can then support you with topic ideas, editorial calendar planning and content development to make sure your campaign delivers the results you want.

A marketing campaign helps build your brand by presenting a series of marketing communications materials all with a consistent message to reinforce that message for your audience. This can set your brand apart in a competitive market by creating or strengthening an association between your message and your brand, so when your audience has a problem, they think of you to solve it.

Whatever marcom format (or formats) you have in mind, we can help develop a campaign to meet your needs. From traditional print articles to fully interactive digital content, we understand the characteristics and requirements of each, as well as the best practices to follow to deliver the greatest impact.

Our team has conceptualized, researched, written and/or edited hundreds of blogs, emails, articles, infographics and more for clients across the public, private and not-for-profit sectors. This includes clients in technology, healthcare, government, arts, crown corporations, energy, real estate, research and more.

If you have existing marcom materials that don’t quite hit the mark anymore, we can work with you to determine what’s changed and how the messaging needs to evolve to support that change, then deliver refreshed materials (including new branding if needed) that ensure you put your best foot forward.

We’ll start by meeting with you to learn about your marketing campaign goals, timelines and budget. We can then help brainstorm topic ideas, decide on marcom content formats and devise an editorial calendar to organize the publication of your assets for maximum impact. Or, if you already have an idea of how you want your marketing campaign to go, we can take your plan and run with it. From there, we’ll gather information through subject matter expert interviews and/or background material review, then we’ll develop the marketing communications content so it will be ready for you to publish on your schedule.

Looking for marketing campaign services?

Contact us today
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