Blog writing services

With professional blog writing services, a business or organization hires an external company (like Ascribe) to produce targeted, engaging, high-quality blog posts on their behalf. The external company will typically take on all parts of the blog writing process, from content planning to interviewing subject-matter experts to the final writing and editing. Blog writing services are ideal for organizations that need to produce content for multiple platforms on an ongoing basis but don’t have the in-house capacity to do so.

A well-crafted blog program can help you maintain an active online presence, attract more organic search traffic to your website and engage your target audiences, all of which could lead to higher conversion rates. Blog writing services are also important to building a strong brand that sets you apart from your competition by showcasing your authority and thought leadership on topics relevant to your business or industry. Plus, by having professionals handle your blog writing, you know you will receive well-researched, engaging and error-free content that resonates with your audiences. And you save time and effort that can be better spent focusing on your core business objectives.

These are blogs that take into account search engine optimization (SEO) during the planning and writing process, using the right keywords and phrases to rank higher on Google and attract more organic search traffic. At Ascribe, when we do SEO blog writing, we make sure that while the content, headings and meta titles are all keyword-optimized, we still deliver high-quality, readable content. That is, our blogs aren’t overstuffed with SEO keywords to the point where they become unreadable. That’s because blogs that are written that way are less likely to contribute to meaningful conversions. While they might get readers “in the door” via organic search, if the copy isn’t engaging, those readers probably won’t take the next step in the buyer’s journey.

Good planning is one of the best ways to ensure your blogs engage readers, support your marketing objectives and drive prospects along the buyer’s journey. When appropriate, an editorial plan that maps out a program of blog entries for the coming quarter or next six months creates more opportunity to make smart, strategic choices about how to best serve up content over time in a way that builds momentum. Before any writing begins, it’s also important to map out each individual blog. How many times have you reached the end of a blog and wondered what it was really about? That’s why we always prepare a detailed content outline in advance to make sure each blog is focused and to the point — and to get your buy-in on our proposed structure and approach. We also take a journalistic approach to our blog writing services, interviewing your executives or subject-matter experts and then using their insights (along with any other background material you’ve provided) to inform the content outline as well as the actual writing of the blog.

There is no one style of blog writing. Some are first-person perspectives from thought leaders, others are closer to journalistic articles, while others are in formats like Q&As. Also, how casual or how professional a blog reads ultimately depends on where you’re publishing it and the audience you want to reach. That said, when compared to a white paper, for instance, blogs definitely lend themselves to being more casual in style. But they still need to be sharp when it comes to information flow. Few readers have the time or patience for classic “beginning-middle-end” storytelling. The journalistic inverted pyramid, which starts with the most important takeaway and works down to the least, is standard best practice for all web writing, blogs included.