In a collaborative business like marketing communications, everything’s a conversation. There’s a value that comes from being open to exchange — within our own team and with our clients and partners. It’s a rich, dynamic process that makes for superior results.
The web, mobility and the multi-screen phenomenon have changed how people consume information — and organizations are pressured to tell their stories in new and diverse ways. This newsletter looks at what these developments mean for our clients, and at emerging trends and practices in marketing communications across all media.
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Today we’re surrounded by stories. We share them with colleagues, watch them in movies, read them online. Leaders tell stories to inspire their teams. Comedians tell stories to make people laugh. Parents tell stories so their kids will please finally go to sleep.
So what makes stories so powerful?