Back to our work

Mental Health Commission of Canada Caring for Healthcare toolkit

2 min read

Following the publication of the National Standard of Canada for Psychological Health and Safety in the Workplace, the Mental Health Commission of Canada (MHCC) called on Ascribe to develop a comprehensive toolkit to help healthcare organizations implement the Standard and better protect the health and well-being of their own teams.

How Ascribe helped

Mental health problems are the leading cause of short- and long-term disability in Canada, with far-reaching impacts on individuals, their families and friends, and the economy. Nurses, doctors and others in the healthcare sector are at especially high risk: they are frequently overworked, but their professional and personal ethics often lead them to deprioritize their own well-being in favour of their patients’. The MHCC commissioned the 'National Standard of Canada for Psychological Health and Safety in the Workplace', published in 2013, to help organizations in all sectors promote mental health and prevent psychological harm at work.

In 2018, we helped the MHCC create a healthcare-specific toolkit showcasing the work of healthcare organizations that had implemented the Standard, including advice, lessons learned and practical tools senior healthcare decisionmakers can use to support the mental health of their own workers. We started by working with the MHCC to develop a new structural approach for this toolkit that would be more engaging and broadly appealing than the previous, more academic toolkits the organization had produced.

Ultimately, the toolkit was centred on narratives about the journeys and milestones of four healthcare organizations across the country. We interviewed the organizations, then drafted short stories about each and distilled their experiences into eight common core principles for effective implementation of the Standard. In the toolkit, these principles were presented as practical tips and accompanied by related tools the organizations had created or used to support their own initiatives. The final phase of the project involved collecting and organizing a library of almost 40 resources, and coordinating with our design partner Accurate Creative to produce the final toolkit.

With its practical, real-world examples, the Caring for Healthcare toolkit highlighted the wide variety of ways healthcare organizations can protect and support workplace mental health. MHCC project stakeholders were very pleased with the result, which is available on the MHCC website. Its success has led to the creation of other toolkits that Ascribe also supported, including one on how to tackle structural stigma in healthcare settings.

Mhcc1

Deliverable: Resource toolkit

Our process:

  • Background material review
  • Content-gathering interviews with healthcare organizations
  • Creative concept development and structural approaches
  • Detailed content outline
  • Writing and revisions
  • Asset identification and collection
  • Coordination with design partner

Learn more about how we can help you with your marketing campaigns!

Learn more

Continue Reading

Stigma implementation guide
Mental Health Commission of Canada guide to dismantling structural stigma
Structural stigma creates real barriers for people with mental health or substance use (MHSU) problems who are trying to access quality health care. To help healthcare organizations dismantle structural stigma, the Mental Health Commission of Canada (MHCC) called on Ascribe to write a comprehensive guide filled with practical tips and advice.
1560189251541
Bell integrated solutions campaign
Bell wanted to reach medium to large Canadian enterprises with a compelling message: Bell has the right mix of solutions and expertise to address your most pressing business needs. To send that message across multiple channels, the Bell team brought on its longtime strategic content partner Ascribe to take the lead on envisioning and producing a high-impact marketing campaign.
Algonquin
Algonquin College Experienced Worker Centre success stories
The Experienced Worker Centre (EWC) at Algonquin College in Ottawa helps adults who have been laid off or are underemployed get access to the training and support they need to transition to new careers. To spread the word about the important mission of the EWC and give prospective clients an idea of what’s possible, the College turned to Ascribe to write a series of success stories.
Prometric
Prometric messaging script
Prometric is a leading provider of technology-enabled testing and assessment solutions for credentialling and licensure organizations around the world. When the company needed to refresh its corporate communications, it turned to Ascribe to develop a messaging script to help effectively promote its innovative, AI-enhanced approach to fully customized testing.
Circular
Circular website
Circular’s AI-powered digital platform makes it easier to see what PCR is available in the market and at what price — and the company called on Ascribe to revamp its website to better communicate the platform’s features and benefits.
Nait
NAIT global engagement strategy
A primary goal of the Northern Alberta Institute of Technology (NAIT) is to produce an exceptionally skilled workforce for the province’s industries. Recognizing the important role international education plays in achieving that goal, the school turned to Ascribe to help develop a global engagement strategy that would serve as a roadmap to guide its internationalization efforts.
Cihi2
Canadian Institute for Health Information copyediting
The Canadian Institute for Health Information (CIHI) collects, analyzes and shares comparable and actionable data that supports health-care system improvement across Canada. To help achieve its mission, the organization turned to Ascribe to ensure its written materials were accurate, clear and free of errors.
arrow
arrow