Back to our work

Bell private mobile networks video script

1 min read

Bell wanted to produce a 90-second video to quickly communicate the benefits of its 5G private mobile network solutions for enterprises across all industries. The company tapped long-time content partner Ascribe to develop creative approach options for the video and then draft the script based on the Bell team’s final selection.

How Ascribe helped

Bell’s 5G private mobile network solutions offer the fast connection speeds, low latency and reserved capacity enterprises need to support modern, mission-critical applications. Our team had already written extensively on private mobile networks for Bell, developing articles, blogs, brochures, presentations and other material on this topic. This video was to be produced alongside a written case study (also authored by Ascribe) detailing how Bell’s 5G private mobile network enabled an innovative fan experience at the 2023 Canadian Grand Prix in Montreal: a miniature racetrack set up at the event, with remote-controlled cars raced by participants across Canada.

Bell wanted the case study and video to showcase the broader industrial applications for its private mobile network solutions. The miniature race was a compelling example of the power of private mobile networks. Though it took place during the Canadian Grand Prix and in the same venue, participants from across the country were able to race the remote-controlled cars with consistently high performance. This was all because the private network was shielded from public traffic — meaning the thousands of live attendees watching the real Formula 1 race didn’t affect the miniature race experience.

As an initial step, we developed three possible creative approaches for the video. Bell choose the option that blended scenes from the Canadian Grand Prix and the miniature race with stock footage of workers in industries such as mining, manufacturing and shipping. Using the race footage as a hook, the narration described how the same technology that made the fan experience possible could be used to benefit other industrial use cases. In addition to the full narration, our script included on-screen text to accompany key points as well as a suggested visual flow to facilitate production.

The final video is available for viewing on the Bell Knowledge Hub.

Deliverable: Video Script

Our process:

Client briefing
Creative approach development
Video script writing and revisions

Learn more about our services here:

Learn more

Back to our work

Continue Reading

White papers

2 min read

EHRC Empowering Futures white paper

From co-op programs and apprenticeships to internships and field placements, work-integrated learning (WIL) prepares students for the workplace while giving employers access to a steady pipeline of new talent. To promote its WIL wage-subsidy program, Electricity Human Resources Canada (EHRC) tapped the Ascribe team to develop a series of marketing communications collateral, including an in-depth white paper on the benefits of WIL for the electricity industry.

Annual reports

2 min read

National Research Council 2021–2022 annual report

Teams of researchers, engineers, technical advisors and other dedicated professionals make groundbreaking science possible at the National Research Council of Canada (NRC). In 2022, Ascribe developed a bold new approach for the NRC’s annual report, celebrating the people who power the research and highlighting how their work is helping address issues facing Canada and the world.

Presentations and speeches

1 min read

Bell sales presentations

Bell offers business solutions across network, voice, cloud, cybersecurity and Internet of Things (IoT) technologies. Presentations are an important tool for selling those solutions, communicating key benefits and technical specifications to the target audience. Whether it’s developing a brand new presentation or refining an existing one, Bell has long enlisted Ascribe’s expertise to ensure its slide content is clear, polished and effective.

Event coverage and reporting

1 min read

Mental Health Commission of Canada event coverage

In pursuit of its mandate, the Mental Health Commission of Canada (MHCC) regularly assembles interested parties from across the country to collectively advance actions that strengthen the mental health system. Ascribe has covered numerous MHCC conferences and meetings, providing journalistic summaries of presentations and panels, distilled lists of key takeaways, and accurate records of recommended actions.

Copyediting and proofreading

1 min read

Canada Post Collection Canada copyediting and proofreading

Collection Canada is a stunning hardcover book that brings together all the collectible stamps issued by Canada Post each year. For more than a decade, Ascribe provided expert copyediting and proofreading services to help tell the story of those stamps — and in turn, the story of Canada itself — in a consistent, reader-friendly way.

Event coverage and reporting

2 min read

Atlas Institute for Veterans and Families reference group meetings

Veterans of the Canadian Armed Forces and RCMP, as well as their families, can experience a range of mental health challenges. When the Atlas Institute for Veterans and Families was established to help address those challenges, they called on Ascribe to capture input from those most affected and translate it into useable reports to inform their action plans.

Marketing campaigns

2 min read

Mental Health Commission of Canada guide to dismantling structural stigma

Structural stigma creates real barriers for people with mental health or substance use (MHSU) problems who are trying to access quality health care. To help healthcare organizations dismantle structural stigma, the Mental Health Commission of Canada (MHCC) called on Ascribe to write a comprehensive guide filled with practical tips and advice.