When providing advice to entrepreneurs across the country, it’s important for the Business Development Bank of Canada (BDC) to deliver its message in a compelling, easy-to-understand way. From basic business definitions to practical how-to guides, Ascribe’s writers and editors are always ready to support with engaging and informative web articles.

How Ascribe helped

BDC provides financing and advisory services to small and medium-sized enterprises across Canada, supporting entrepreneurs in all industries and at all stages of their development. Ascribe is proud to help BDC give that advice to entrepreneurs, having written or edited nearly 100 articles for the BDC website since 2017.

These articles have covered a broad range of topics. We’ve provided clear and concise explanations of business terms and processes, such as business coaching, succession planning and liquidity. We’ve delivered practical, how-to guidance and advice, telling entrepreneurs how to develop a marketing plan, conduct a competitive analysis, create a social media marketing strategy or get a business loan with a bad credit score. We’ve also written articles on entrepreneur mental health, such as tips for preventing and managing burnout, and on sustainability for BDC’s Climate Action Centre, including a guide to energy-efficient building retrofits.

In some cases, our task is to update an existing article to incorporate quotes and insights from a BDC business advisor or to present the content in a more scannable, easy-to-digest way. In others, we’re called upon to develop articles from scratch, researching, interviewing and writing the piece from start to finish. Background research and a focused content-gathering interview help us find the core story and the details we need to tell it. We bring a rigorous, journalistic approach to each assignment, articulating BDC’s thought leadership and unique perspective to entrepreneurs in an engaging and approachable style. Diligent project management is also essential when arranging interviews with internal and external subject-matter experts and when circulating drafts for review and sign-off.

BDC has been consistently happy with the articles we have produced. These successful engagements have led us to assist with other collateral over the years, including web pages for BDC Venture Capital, white papers and more.

Deliverable: Blogs

Our process:

• Background material review
• Content-gathering interviews with executives and subject-matter experts
• Content outlines
• Writing and revisions