How the right marketing video can boost your brand

Virtually every platform or channel users engage with today features videos to some degree, which makes video marketing a powerful way to connect with your target audience.

Video marketing offers many advantages, including:

• Deeper audience engagement: Draw in your audience with a compelling piece that gets your message across faster and more effectively than text alone.
• Cross-channel versatility: Get more from a single video by using clips in social media posts or creating eye-catching static images from video stills.

But a successful video requires more than visual appeal. Your video needs a creative concept that suits your business and your goals, along with a script that clearly communicates your key messages. A well-written script is essential to ensure your video not only captures but maintains viewers’ attention.

The Ascribe advantage

We’re a team of writers and editors who specialize in crafting narratives that will resonate with the people you want to connect with. We know how to frame and structure content in a way that will keep your viewers engaged and encourage them to act.

Our process brings your brand’s story to life through:

• Original concepts: We start by meeting with you to understand your goals, challenges and target message. We then develop brand-appropriate concept options for you to choose from.
• Clear writing: Based on your preferred concept, we write a script in natural and accessible language. Clear, concise writing makes it easier for your audience to remember key points after the video ends.
• Consistent messaging: We ensure tone, style and messaging are consistent with your brand to reinforce your identity and key messages.
• Full story flow: Our scripts include voiceover as well as on-screen text and descriptions of visuals, giving everyone involved a clear vision of the final product.

Elevate your brand with video

We’ve written video scripts for diverse clients, including Bell Canada, Transport Canada and the Canadian Museum of History. If you need production support, our sister company, Simple Story, can deliver a polished and professional video that’s ready to be shared on all your channels.

Whether you’re starting from scratch or have a vision already, we can bring your ideas to life.