Corporate marketing content needs to be developed faster and for more platforms than ever before, from print and video to blogs and social media. But who in your organization is going to write it all?

Often just one person is tasked with carrying the entire load. It’s a tall order, especially with the variety of content types that might need to be produced. But with budgets often stretched tight, many organizations can’t maintain an in-house team of multiple full-time writing resources.

The solution is outsourced writing support: a team of experienced writers and editors who are there when you need them.

Beyond simply getting you the marketing content you need but don’t have the internal capacity to create, here are five key benefits of the outsourced writing support model.

1 - Access versatile content expertise.

Some organizations might think their area of expertise is too specialized to entrust content writing to anyone other than an internal resource. But agency writers work with multiple clients across many different industries, meaning they have had to learn to quickly grasp new topics. They can draw on years of experience to get the right information from your subject-matter experts, then present it in a way that resonates with your target audience. Many agency writers will also be well-versed in producing the full range of marcom content, including those your company doesn’t typically produce. Whether you need a standard blog, a natural-sounding video script or an in-depth white paper, the right outsourced writing partner will be able to assist.

2 - Spend in line with your content needs

With outsourced writing support, you can respond to marketing pushes and peaks in your content calendar without needing to hire a full-time writer, who might spend considerable time idle once demand levels off. This can save you on costs tied to human resources, infrastructure and technology.

3 - Take the burden off your team

When volume gets heavy, capacity becomes critical. With a team of experienced writers and editors at the ready, your outsourced writing agency can help your internal communications department meet its deadlines by having multiple people working simultaneously on large and/or multiple files.

4 - Get a fresh perspective

It never hurts to have outside eyes look over your content. Working with external writers and editors can help you clarify messaging and avoid internal jargon that insiders may have become blind to over time.

Outside resources can also pitch ideas for blogs or entirely new types of content based on their experience working with other clients.

5 - Maintain marketing continuity

Over time, your outsourced writing partner becomes deeply familiar with your products and messaging — providing valuable redundancy and continuity of knowledge should members of your own internal marketing team change roles or leave the company.

Need an outsourced writing partner?

At Ascribe, our team-based approach gives us the capacity to carry out projects of every scope and scale — from print ads, video scripts and editorial articles to annual reports, website copy and white papers. And our carefully designed project management processes ensure we meet all deadlines, even when working with tight timeframes.

We often work as a seamlessly integrated member of our clients’ internal communications departments, providing ongoing writing and editing support to federal government departments, Crown corporations, nonprofits and private companies across numerous sectors, including telecommunications, transportation, healthcare and technology.

Contact us today to find out how we can make a difference in your marketing communications.