What you say, where you say it and who you say it to matters, especially in marketing. Business-to-business (B2B) and business-to-consumer (B2C) marketing may pursue a similar goal — getting customers to engage with or buy something from your company — but there are also important differences between them. Understanding these nuances and tailoring your approach accordingly is essential to crafting content and messaging that resonates with your audience.
Given the varied needs of B2B and B2C audiences, the strategies you use to reach them must also vary:
Of course, the lines between B2B and B2C marketing are not always clear-cut and often overlap. It's not uncommon for a company to engage in both B2B and B2C initiatives, catering to distinct market segments with tailored strategies.
The Ascribe team brings deep experience in B2B marketing, having crafted everything from marketing campaigns and annual reports to white papers, websites and blogs for national and multinational corporations, government agencies, Crown corporations, academic institutions and not-for-profits across Canada and around the world.
Today’s organizations need specialists who can deliver messaging across a wide range of content platforms while retaining the big-picture view of it all. As we work with clients over time, we become their “messaging database”, intimately familiar with their evolving corporate storyline and how it’s delivered. That means the next time we’re called on to write a presentation or bit of web copy, we have the full messaging history at our disposal — allowing us to deliver with speed and precision and to bring strategic insights to the storytelling.
Whether B2B or B2C, let us know how we can help you write content that resonates with your audience’s dynamics, decision-making processes and purchasing behaviours.