Our Work

From co-op programs and apprenticeships to internships and field placements, work-integrated learning (WIL) prepares students for the workplace while giving employers access to a steady pipeline of new talent. To promote its WIL wage-subsidy program, Electricity Human Resources Canada (EHRC) tapped the Ascribe team to develop a series of marketing communications collateral, including an in-depth white paper on the benefits of WIL for the electricity industry.

Teams of researchers, engineers, technical advisors and other dedicated professionals make groundbreaking science possible at the National Research Council of Canada (NRC). In 2022, Ascribe developed a bold new approach for the NRC’s annual report, celebrating the people who power the research and highlighting how their work is helping address issues facing Canada and the world.

Bell wanted to produce a 90-second video to quickly communicate the benefits of its 5G private mobile network solutions for enterprises across all industries. The company tapped long-time content partner Ascribe to develop creative approach options for the video and then draft the script based on the Bell team’s final selection.

Bell offers business solutions across network, voice, cloud, cybersecurity and Internet of Things (IoT) technologies. Presentations are an important tool for selling those solutions, communicating key benefits and technical specifications to the target audience. Whether it’s developing a brand new presentation or refining an existing one, Bell has long enlisted Ascribe’s expertise to ensure its slide content is clear, polished and effective.

In pursuit of its mandate, the Mental Health Commission of Canada (MHCC) regularly assembles interested parties from across the country to collectively advance actions that strengthen the mental health system. Ascribe has covered numerous MHCC conferences and meetings, providing journalistic summaries of presentations and panels, distilled lists of key takeaways, and accurate records of recommended actions.

Collection Canada is a stunning hardcover book that brings together all the collectible stamps issued by Canada Post each year. For more than a decade, Ascribe provided expert copyediting and proofreading services to help tell the story of those stamps — and in turn, the story of Canada itself — in a consistent, reader-friendly way.

Veterans of the Canadian Armed Forces and RCMP, as well as their families, can experience a range of mental health challenges. When the Atlas Institute for Veterans and Families was established to help address those challenges, they called on Ascribe to capture input from those most affected and translate it into useable reports to inform their action plans.

Structural stigma creates real barriers for people with mental health or substance use (MHSU) problems who are trying to access quality health care. To help healthcare organizations dismantle structural stigma, the Mental Health Commission of Canada (MHCC) called on Ascribe to write a comprehensive guide filled with practical tips and advice.

Bell wanted to reach medium to large Canadian enterprises with a compelling message: Bell has the right mix of solutions and expertise to address your most pressing business needs. To send that message across multiple channels, the Bell team brought on its longtime strategic content partner Ascribe to take the lead on envisioning and producing a high-impact marketing campaign.

The Experienced Worker Centre (EWC) at Algonquin College in Ottawa helps adults who have been laid off or are underemployed get access to the training and support they need to transition to new careers. To spread the word about the important mission of the EWC and give prospective clients an idea of what’s possible, the College turned to Ascribe to write a series of success stories.

Bringing together six companies under a unified brand identity, Boldyn Networks needed a website that reflected its position as one of the world’s largest network infrastructure providers — and differentiated itself from its legacy business. It called on the Ascribe team to craft the content for dozens of pages capturing its new bold and dynamic tone of voice.

The 2021 Issues of Substance conference was attended by more than 750 online participants. To help the key themes and takeaways reach even more people, the Canadian Centre on Substance Use and Addiction (CCSA) asked Ascribe to attend the virtual event, take detailed notes and write an easy-to-read summary report.

The Royal Canadian Mint produces some of the world’s most beautiful coins, which it promotes to collectors through a variety of high-quality marketing materials. Ascribe has established an on-call relationship with the Mint that includes copyediting and proofreading its marketing brochures and catalogues.

A messaging script serves as the foundation for an organization’s external communications. When the Canadian Partnership Against Cancer needed to update and expand its corporate narrative to better tell its story to partners, funders and staff, Ascribe was ready to help every step of the way.

The United Nations High Commissioner for Refugees (UNHCR) helps and protects the rights of refugees across the globe. That includes in Yemen, where a long-running civil war has made millions of people refugees in their own country. Ascribe was called on to draft the script for a video that would support UNHCR’s important work.

The Canadian Institute for Health Information (CIHI) collects, analyzes and shares comparable and actionable data that supports health-care system improvement across Canada. To help achieve its mission, the organization turned to Ascribe to ensure its written materials were accurate, clear and free of errors.

A primary goal of the Northern Alberta Institute of Technology (NAIT) is to produce an exceptionally skilled workforce for the province’s industries. Recognizing the important role international education plays in achieving that goal, the school turned to Ascribe to help develop a global engagement strategy that would serve as a roadmap to guide its internationalization efforts.

Circular’s AI-powered digital platform makes it easier to see what PCR is available in the market and at what price — and the company called on Ascribe to revamp its website to better communicate the platform’s features and benefits.

Prometric is a leading provider of technology-enabled testing and assessment solutions for credentialling and licensure organizations around the world. When the company needed to refresh its corporate communications, it turned to Ascribe to develop a messaging script to help effectively promote its innovative, AI-enhanced approach to fully customized testing.

When COVID-19 forced on-the-fly adjustments to the in-progress annual report of the National Research Council (NRC), the Ascribe team pivoted quickly

Ascribe has led the development of the Canadian Centre on Substance Use and Addiction (CCSA) annual report since 2006. In 2022–2023, the organization’s CEO retired after more than 15 years in the role — so we worked closely with CCSA’s leadership and communications teams to deliver a report that told a compelling story while reflecting the incoming CEO’s vision for the future.

The Standards Council of Canada (SCC) is Canada’s voice on standardization and conformity assessment on the national and international stage. Looking to bring a new voice to its annual report, it called on Ascribe for support — with our proven process and excellent results leading to a long-term writing relationship.

The software-as-a-service (SaaS) model is poised to change the way telcos manage and operate their networks — but only if they can overcome their fears about security when using the public cloud. To address those concerns, Nokia engaged Ascribe to develop a white paper making the case for telecom SaaS.

Through its grants, the Ontario Trillium Foundation (OTF) is making the province a healthier, more vibrant place to live. To ensure non-profits and grassroots organizations better understand the funding programs that are available to them, OTF asked the Ascribe team to refresh its PowerPoint presentations to be more engaging and easy to read.

The Social Sciences and Humanities Research Council (SSHRC) funds thousands of research projects every year, generating important insights into social, cultural, technological, environmental and political issues. With a mandate to communicate why that research matters to people across Canada, SSHRC turned to Ascribe to create a series of engaging, easy-to-understand profiles showcasing the researchers and their work.

When providing advice to entrepreneurs across the country, it’s important for the Business Development Bank of Canada (BDC) to deliver its message in a compelling, easy-to-understand way. From basic business definitions to practical how-to guides, Ascribe’s writers and editors are always ready to support with engaging and informative web articles.

Following the publication of the National Standard of Canada for Psychological Health and Safety in the Workplace, the Mental Health Commission of Canada (MHCC) called on Ascribe to develop a comprehensive toolkit to help healthcare organizations implement the Standard and better protect the health and well-being of their own teams.

When Bell Canada decided to relaunch its blog for businesses, it turned to the team that had already been writing articles for the company for years. With a journalistic approach and storytelling mindset, Ascribe produced a series of blogs communicating the thought leadership of Bell and its executives to enterprises across the country.

With the goal of creating its most comprehensive set of labour market intelligence (LMI) reports ever, BioTalent Canada turned to Ascribe to help translate massive amounts of data about the bio-economy workforce into an easily digestible and compelling story that would resonate with organizations across the country.