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Check out our articles, white papers and other resources on best practices in marketing communications and content development.

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Editorial planning

Editorial planning: Take the guesswork out of content delivery

Editorial planning is critical to maximizing the benefits of your content investment. Find out how the team at Ascribe can help.

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Messaging script

How to get your teams to stick to the (messaging) script

Find out how a messaging script can help your employees talk about your organization and what it does more clearly and consistently.

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B2c

B2B vs. B2C marketing: Crafting the right messages

Find out why businesses should tailor their marketing strategy for B2B and B2C audiences — and how Ascribe can help develop the right strategy.

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Interviews2

How interviews help us tell better stories

Whether we’re developing an annual report, creating website content or composing a blog, the content-gathering phase is critical to the writing process at Ascribe.

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Interviews2

How to prepare for a content interview

What’s the key to a great interview? Preparation. Find out what you can do to get ready for a productive content-gathering interview with Ascribe.

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Presentations

5 tips for creating presentations or speeches that persuade and inspire

Find out how to craft engaging and persuasive speeches and PowerPoint presentations with these five tips from Ascribe’s writing and editing team.

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Frame1171275352

Five benefits of outsourced writing support

Corporate marketing content needs to be developed faster and for more platforms than ever before. But it isn't always feasible or recommended to have in-house writers. The solution: outsourced writing support.

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Tov

Why even great writing needs editorial review

We ask for second opinions all the time. From medical diagnoses to cooking, they can give us the confidence we’re on the right track — or help us reset if we’ve gotten off-course. Writing is no different.

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Tov2

Why tone of voice matters in marketing communications

In a crowded marketplace, having a unique tone of voice is a powerful tool that any company can use to set itself apart. But developing and applying a unique tone of voice is easier said than done.

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Quality

What constitutes “quality” in content?

Discover what makes good content stand out from the rest. Ascribe can help you deliver top-quality writing that resonates with your audience.

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Proofread

The four kinds of copyediting — and how they’re applied

Discover the difference between substantive editing, stylistic editing, copyediting and proofreading — and how Ascribe can help you take the content prepared by your in-house team to the next level.

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How can Ascribe help you meet your content development goals?

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