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Check out our articles, white papers and other resources on best practices in marketing communications and strategic content development.

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Part One 1

Can AI write good marketing copy? Part 1: Our white paper

What the rise of generative AI means for content creation

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Part Two

Can AI write good marketing copy? Part 2: ChatGPT's white paper

We asked AI what it thinks about the rise of generative AI for content creation.

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Part Three

Can AI write good marketing copy? Part 3: Our comparison

We compare our white paper with that written by ChatGPT.

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Whitepapers

A white paper on white papers

How they work, what they do best and where they fit into your marketing mix

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