Our thinking

It’s tough to stand out in a competitive, oversaturated market. One way to avoid being lost in the crowd is to offer fresh insights that help your audience keep up with industry trends, discover new business practices and make better decisions.

Whether it’s a small meeting or a major conference, every event you organize is an opportunity to share knowledge, generate ideas, encourage action and demonstrate your organization’s value to its stakeholders. But not everyone can be at your event as it happens, whether in person or virtually.

Virtually every platform or channel users engage with today features videos to some degree, which makes video marketing a powerful way to connect with your target audience.

An annual report is more than just a checkbox on your yearly to-do list: it’s a chance to call attention to your organization’s biggest accomplishments, inspire confidence in stakeholders and reinforce your long-term vision.

Find out how a messaging script can help your employees talk about your organization and what it does more clearly and consistently.

Editorial planning is critical to maximizing the benefits of your content investment. Find out how the team at Ascribe can help.

Find out why businesses should tailor their marketing strategy for B2B and B2C audiences — and how Ascribe can help develop the right strategy.

What’s the key to a great interview? Preparation. Find out what you can do to get ready for a productive content-gathering interview with Ascribe.

Whether we’re developing an annual report, creating website content or composing a blog, the content-gathering phase is critical to the writing process at Ascribe.

Find out how to craft engaging and persuasive speeches and PowerPoint presentations with these five tips from Ascribe’s writing and editing team.

We asked AI what it thinks about the rise of generative AI for content creation.

We compare our white paper with that written by ChatGPT.

Corporate marketing content needs to be developed faster and for more platforms than ever before. But it isn't always feasible or recommended to have in-house writers. The solution: outsourced writing support.

Discover the difference between substantive editing, stylistic editing, copyediting and proofreading — and how Ascribe can help you take the content prepared by your in-house team to the next level.

Discover what makes good content stand out from the rest. Ascribe can help you deliver top-quality writing that resonates with your audience.

In a crowded marketplace, having a unique tone of voice is a powerful tool that any company can use to set itself apart. But developing and applying a unique tone of voice is easier said than done.

We ask for second opinions all the time. From medical diagnoses to cooking, they can give us the confidence we’re on the right track — or help us reset if we’ve gotten off-course. Writing is no different.

How they work, what they do best and where they fit into your marketing mix