ESTABLISHED EXCELLENCE, NEW IDENTITY: WSP–GENIVAR
Genivar is an engineering leader with deep local roots in the Ottawa region. In 2013, following its acquisition of the international firm WSP, Genivar sought to re-express and reinforce its value to local clients with a new corporate brochure. Working with a longstanding design partner, Ascribe led a series of roundtable discussions with Genivar executives to produce a messaging guide — establishing consistent positioning for the company and providing clear direction for future content development. Based on that approved messaging guide our team outlined and wrote the copy for a brand-reinforcing Genivar brochure.