Inside Minting - Articles
  • Client: Royal Canadian Mint
  • Type: Articles
  • Services: Articles and case studies | marketing campaigns and collateral | websites, blogs and social media

END-TO-END EDITORIAL: INSIDE MINTING MAGAZINE

Late in the summer of 2013, the Royal Canadian Mint came to Ascribe and one of our longtime creative partners with a proposal: to help develop, from the ground up, a digital magazine the Mint could distribute to international customers, prospects and industry colleagues. We contributed name options and an editorial framework for the digital magazine and researched and wrote all stories for all six issues — into 2015. In its first year, Inside Minting received industry with stories republished in top currency periodicals — testament to the value of its content. Over its entire run, Ascribe had a lead role in presenting content suggestions to the Mint’s executive editorial board and interviewing minting experts within the Canadian Crown corporation and at other institutions around the world.

In addition to editorial writing, Ascribe has also supported the Royal Canadian Mint with:

  • Annual report writing
  • Advertising copywriting
  • Editing and proofreading