PUTTING OTTAWA HOME SERVICES ON THE LOCAL HVAC MAP: WEB WRITING AND BRANDING SUPPORT
In early 2012, heating and cooling company Ottawa Home Services planned a comprehensive website refresh to maintain a competitive position in Ottawa’s crowded HVAC marketplace. Working closely with a Vancouver-based web designer through the Basecamp project management system, Ascribe helped develop the navigation and wrote all content for the site. Our process involved interviewing the company’s owner to establish key content points, tone and messaging, followed by preparation of text for 30+ web screens.
Well received by the client, the new Ottawa Home Services site features better search engine optimization, simpler navigation and more relevant information — all while emphasizing the company’s local, customer-first approach to doing business.