NRC Consulting
  • Client: National Research Council (NRC)
  • Type: Consulting/workshops
  • Services: Meeting facilitation | workshops and training

CONTENT MARKETING BOOTCAMP FOR THE NRC

In spring 2014, Ascribe developed and led a full-day workshop on content marketing for internal communications specialists at the National Research Council (NRC). The practical session defined content marketing versus traditional marketing and led participants through a series of exercises to define content planning approaches, inventory NRC content assets, and identify opportunities for strategic repurposing of content.