National Research Council branding

National Research Council (1)
  • Client: National Research Council of Canada
  • Type: Campaigns
  • Services: Branding and taglines

REFRESHED AND REFOCUSED: NATIONAL RESEARCH COUNCIL OF CANADA

In 2014, the National Research Council (NRC) undertook an organizational transformation to focus on supporting Canadian innovation priorities in a new, more industry-driven way. An agency partner brought Ascribe in to facilitate discussions with the NRC client team and — out of the results — develop name and tagline options that would articulate the organization’s shift and convey its new, agile operational culture while preserving its heritage as a research institution.