• Client: Minto
  • Type: Campaigns
  • Services: Branding and taglines | marketing campaigns and collateral | scriptwriting


The Minto Group is one of Canada’s most successful real estate companies, with residential and commercial properties in Ottawa, Toronto and Florida. With the successful launch of an inspiring new brand under its belt, the organization set out to create a company-wide awards program to celebrate employee achievements in five key areas associated with Minto’s character and values. Ascribe worked closely with Minto leaders and a design partner to establish a meaningful identity for the awards, communicate their launch to staff through printed materials, online and via display pieces, and — in collaboration with a video production partner — write the script for a video profiling the first round of winners for presentation at company town halls.