A CLEAR PATH THROUGH THE PROCESS OF BECOMING A PHYSICIAN
Since 1912, the Medical Council of Canada (MCC) has upheld the highest standards of medical practice through a series of examinations for physicians. In late fall 2015, the MCC’s communications team invited Ascribe to provide advice on how to modernize and better integrate key sections of the MCC’s corporate website (www.mcc.ca) as well as the related Physicians Apply site (www.physiciansapply.ca) and its password-protected portal. The aim was to ensure that Canadian- and foreign-trained medical graduates clearly understood their options and the steps involved in applying for exams, credential recognition and other key processes.
Our team reviewed all three MCC web properties and presented a set of editorial recommendations to improve the clarity, usability and concision of the sites. With that plan approved, we wrote or edited nearly 100 pages of content in progressive waves to meet the MCC’s timeline, processing revisions in parallel as client feedback was returned. The success of that effort led the MCC to approach Ascribe to support on further projects in 2016.