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  • Client: Manulife
  • Type: Campaigns
  • Services: Editorial assessment | marketing campaigns and collateral | websites, blogs and social media

NEW COMMUNICATIONS CHANNELS FOR A CANADIAN INSURANCE GIANT

In 2016, Ascribe began working with Manulife Financial on two communications initiatives: one, a blog program to share the company’s expertise in insurance and financial services marketing; and the other, a consumer-friendly publication to replace its more traditional health and dental benefit kit folders. In the first case, we planned out an editorial calendar on a range of topics and wrote several installments of blogs. In the second, our team conceived of, planned, researched and wrote a magazine-style publication, Covered, to tell stories and communicate the benefits of Manulife’s insurance offerings.