LinkedIn 2
  • Client: LinkedIn
  • Type: Campaign
  • Services: Editorial consulting | marketing campaigns and collateral | websites, blogs and social media 

A CANADIAN PERSPECTIVE ON CONTENT MARKETING: LINKEDIN MARKETING SOLUTIONS BLOGS AND E-BOOK 

LinkedIn Marketing Solutions Canada engaged Ascribe to brainstorm topics and write blog content that would give business customers expert Canadian perspective on practices and trends in content marketing. Ascribe proposed a half-year editorial calendar of topics and researched and wrote an ongoing series of blogs throughout the fall of 2015. Following from that work, our team also developed the storytelling framework and content for an e-book of interviews with five Canadian marketers — highlighting some of the digital-marketing challenges and opportunities facing Canadian enterprises.