Kirby 3
  • Client: Kirby IP Canada
  • Type: Web
  • Services: Branding and taglines | websites, blogs and social media

THE PROTECTORS OF GREAT IDEAS: KIRBY IP CANADA

Kirby IP Canada is a boutique firm of intellectual property specialists that helps innovative companies around the world protect their patents, trademarks, industrial designs and copyrights in Canada. Working with an agency partner, we facilitated discussions with the firm’s principals and analyzed client survey results to develop a new, growth-oriented positioning statement, set of differentiators and tagline options for Kirby — and applied that refreshed messaging to a dynamic new website and blog series.