ATTRACTING ENGINEERING TALENT TO CANADA
Ascribe supported Engineers Canada in developing its Roadmap to Engineering in Canada website to help international engineering graduates prepare for careers in this country. Defining the overall organization of content and conceptual approach to the site, Ascribe developed a draft script from source material and consulted with the national website project committee to ensure accuracy and clear positioning. We then produced a final web script — writing in clear, plain language for readers whose first language may not be English or French. The web project was followed by development of promotional materials including print ads, web banners and news releases announcing the launch of the site.
“The professional and dedicated Ascribe team helped Engineers Canada capture the key messaging for our International Engineering Graduate Roadmap Project. As the website is geared toward individuals whose first language may not be English or French, Ascribe’s clear, plain language writing style was a perfect fit. Job well done!”