Canada school of Public Service
  • Client: Canada School of Public Service
  • Type: Web
  • Services: Branding and taglines | event coverage | scriptwriting | white papers and reports

EXPRESSING THE VALUE OF A LEADING TRAINING INSTITUTION: CSPS

Ascribe collaborated with a longstanding design partner to develop the tagline and key messages for the Canada School of Public Service (CSPS), the country’s foremost public service training institution’—highlighting its deeply expert faculty, advanced curriculum and networking opportunities for public servants. Following that exercise, we wrote web content and a web style guide for the organization to reinforce and further articulate the new brand. In 2014, Ascribe was invited back to script for a set of Blueprint 2020 videos focused on how CSPS continues to evolve to ensure a highly effective public service for Canadians.