Competition Bureau Video
  • Client: Competition Bureau
  • Type: Video
  • Services: Meeting facilitation | scriptwriting

AWARENESS IS THE BEST DEFENCE: COMPETITION BUREAU VIDEO WRITING

Having written two annual reports and other strategic documents for the Competition Bureau, Ascribe was well-primed to support a longtime video production partner in conceptualizing and scripting a short awareness-raising video on the risks associated with cartels — and how to avoid them. Through a roundtable session with key client contacts, we confirmed the key messages and creative spirit desired for the video. The concept selected from among the several options we put forward conveyed important information to Canadian businesses through imaginative animated storytelling, dramatizing the threat cartels pose to fair competition and providing guidance to business owners on how to protect themselves.