cannabis-canada
  • Client: Cannabis Canada
  • Type: Consulting
  • Services: Meeting facilitation | branding and taglines

READY FOR CHANGE: RENAMING THE CANADIAN MEDICAL CANNABIS INDUSTRY ASSOCIATION

With discussions about legalizing cannabis underway across the country, and with the medical cannabis market evolving at breakneck speed, the Canadian Medical Cannabis Industry Association sought to reposition itself as the authoritative body representing cannabis producers and sellers. Early in 2016, Ascribe was brought in by a branding partner to establish the criteria for a new name in consultation with the Association’s Executive Director and to generate a range of options for presentation to the CMCIA board within a short timeframe. In the end the CMCIA chose Cannabis Canada, a name that signals the association’s credibility and stature to industry members, policymakers and other stakeholders.