Canadian Nurses Association consulting

CNA1
  • Client: Canadian Nurses Association (CNA)
  • Type: Consulting/workshops
  • Services: Meeting facilitation | workshops and training

SETTING A HIGH STANDARD: CNA WEB BEST PRACTICES WORKSHOPS AND GUIDE

In winter 2015, Ascribe developed and led workshops with CNA communications team members on Best Practices for Web Writing, with topics including voice and tone, the ‘inverted pyramid’ style, and principles and style guidelines for web copy development. The interactive sessions included practical exercises to help participants practice applying the principles to CNA web content slated for updating. Following the workshops, Ascribe captured the best practices in a writer’s guide for broader use by CNA communications staff.