Canadian Forces Web
  • Client: Canadian Forces/Department of National Defence
  • Type: Web
  • Services: Editorial assessment | websites, blogs and social media

UNDER ORDERS TO ENGAGE: DEPARTMENT OF NATIONAL DEFENCE WEB REFRESH

As part of a government-wide initiative to update and improve all departmental websites, the Department of National Defence (DND) contracted Ascribe to audit the quality and clarity of its forces.gc.ca web content, which spans 17 distinct sites and targets a widely diverse set of audiences. For the assignment, we developed a custom evaluation matrix to rank pages according to a set of ‘readability criteria’ and performed plain-language edits of select pages to demonstrate how they might be rewritten for greater impact. Both the audit and editing were conducted in English and French.