A FORWARD-FACING STORY: CEA SUSTAINABLE ELECTRICITY ANNUAL REPORT
In 2015, Ascribe wrote its second sustainability report for the Canadian Electricity Association (CEA) — documenting the efforts of member companies to achieve industry benchmarks for environmental, social and economic performance. The project furthered the CEA’s reinvention of its report format, making it more electronically navigable, with appeal to a broad audience. We once again proposed a thematic framework and a streamlined structure, and wrote tight editorial copy to accelerate the read. Translating massive volumes of raw material into clear, accessible success stories, our team used its editorial judgment to target cases that closely related to chapter themes while avoiding repetition of specific members and projects.