CONNECTING CANADIAN COMPANIES TO GLOBAL BUSINESS
Since 1946, the Canadian Commercial Corporation has helped Canadian companies do business internationally, especially through contracts with foreign governments. In 2012, the Crown corporation undertook a complete overhaul of its website to make it more user-friendly and to refresh the messaging. Ascribe was brought in by a web development partner to handle the entire editorial process, beginning with executive and subject-matter expert interviews within CCC and proceeding to the writing and revision of more than a hundred pages of web content. Ascribe applied its established web writing processes to deliver the site according to the client’s production schedule, producing first drafts and handling revisions in predetermined waves to minimize the review burden on CCC and maximize momentum.
The new CCC website can be seen at www.ccc.ca.