A NEW NAME FOR A NEW ERA OF LEADERSHIP DEVELOPMENT: CCHL
The Canadian College of Health Leaders, formerly the College of Canadian Health Executives, entered its 40th year with fresh goals and ambitions for cultivating the country’s next generation of health leadership talent. Ascribe was invited by a local public relations company to support the College in a rebranding effort associated with its renewed direction. Our team structured and conducted facilitated sessions with the College’s national board, culminating in the selection of a tagline and a new, more inclusive name for the College itself. The success of that project led Ascribe to be invited back to write a retrospective website and speeches for CCHL’s outgoing and incoming chairs as part of the College’s 40th anniversary celebrations.