Biotalent Canada Campaigns
  • Client: BioTalent Canada
  • Type: Campaign
  • Services: Marketing campaigns and collateral

THE HR HUB: WRITING FOR BIOTALENT CANADA

Ascribe helped BioTalent Canada establish its reputation as the ‘HR hub of the bio-economy’. Taking creative, sometimes unpredictable approaches, we developed a series of attention-grabbing ads that reinforced the BioTalent Canada brand and positioned the benefits of the organization’s work to employers, job hunters and other stakeholders with an interest in bio-economy human resources.

BioTalent Canada’s studies of human resource needs and opportunities in the bio-economy have produced volumes of important data. Ascribe has worked with the organization on many occasions to transform this raw research into compelling, captivating labour-market reports, brochures and related documents.