AN ONLINE OVERHAUL: UPDATING THE BUSINESS PAGES OF BELL.CA
With hundreds of pages spanning dozens of solution areas, evolving Bell’s enterprise web content was a massive undertaking — one that demanded careful planning and thorough quality controls. Our writing team worked with Bell communications leads to populate detailed content-delivery templates with headlines, copy and metadata for every page of the site, regionalizing solution pages to accurately reflect service availability across Canada. With stringent project management, quick turnarounds and the capacity of Ascribe’s full-time writing and editing team, we met all deadlines to help Bell advance this important initiative.
Ascribe has been supporting Bell’s marketing team since 2011, writing and editing brochures and buyers’ guides, blogs, web copy, presentations, product announcements, LinkedIn content, traditional and animated videos, online training guides and more. With a constant slate of materials to be generated for multiple business lines, Bell has come to rely not only on Ascribe’s capacity to develop high-quality, on-brand content but also its ability to dependably manage a high volume of deliverables as an extension of the Bell marcom team.
Ascribe has provided additional writing support to develop:
- Case studies and articles
- Digital media and video scripts
- Reports and manuals
- White papers