APG
  • Client: APG
  • Type: Web
  • Services: Branding and taglines | marketing campaigns and collateral | scriptwriting

THREE COMPANIES UNDER ONE BANNER: APG

When three well-respected property assessment companies merged to form Affiliated Property Group and offer the full spectrum of appraisal, inspection and engineering services, Ascribe was brought in by a design partner to develop copy for the merged entity’s new website. Drawing on our expertise in facilitation, we helped APG’s leaders articulate the firm’s positioning, value and key messaging—capturing all of that in a practical reference to guide future work. The website and brochure brought all that messaging to life, emphasizing the value of the merger to clients old and new.