Alcatel-Lucent Campaigns
  • Client: Alcatel-Lucent
  • Type: Campaign
  • Services: Annual reports | articles and case studies | marketing campaigns and collateral | scriptwriting | websites, blogs and social media | white papers and reports

INFRASTRUCTURE THAT MEANS BUSINESS: ALCATEL-LUCENT LARGE ENTERPRISE WRITING

In the fall of 2014, Ascribe was invited to help Alcatel-Lucent define the solution positioning for its revamped extra-large enterprise offering. From defining foundational messaging to writing web copy and architecting playbooks for sales teams, we worked closely with marketing leads to facilitate group discussions and develop compelling products for a range of vertical markets including financial services and healthcare. We also contributed to the development of a series of e-books in support of an ambitious and successful viral video project, The New Guy, presenting the challenges facing today’s Chief Information Officers from the perspective of a fictional character.

"Ascribe are much more than just “writers”. They’ve facilitated all-day sessions to develop a playbook for our sales team, come up with creative content marketing approaches to improve our lead-gen campaigns, refined our messaging, and their dedicated project management helps me keep things moving when I have multiple campaigns and content deliverables at once. They’re like an extended member of our team — highly professional and always fun to work with!"

Brendan Ziolo
, Head of Large Enterprise Marketing, Alcatel-Lucent