ALU Annual Review 2013
  • Client: Alcatel-Lucent
  • Type: Report
  • Services: Annual reports | copyediting  and proofreading | white papers and reports

DYNAMIC STORYTELLING FOR A DRAMATIC SHIFT: ALCATEL LUCENT ANNUAL REPORTS

2013 was a year of dramatic and rapid transformation for Alcatel-Lucent. The company chose a dynamic, multimedia format to tell the story of its strategy — The Shift Plan — and accomplishments over the course of the year, and once again called on the Ascribe team to help. In a short timeframe, we scripted the content for a diverse blend of infographics, videos, testimonial interviews and articles organized according to the pillars of The Shift Plan.

Our team’s annual reporting work for Alcatel-Lucent goes back to the company’s formation in 2006: we wrote its inaugural and second-year reports, and were invited back again in 2010 (after a few years of France-based development) to contribute to its last printed annual report and help write its first-ever online AR. In every case, our team has handled the full range of content-related tasks, from interviewing executives and subject-matter experts to drafting and providing quality control for all copy.

Ascribe has also supported Alcatel-Lucent with developing:

  • Case studies and articles
  • Digital media and video scriptwriting
  • Marketing collateral
  • Reports
  • White papers

“Ascribe has been our content partner for years. They are able to transform complex information into clear and consistent language while at the same time tell stories that are compelling and relatable. They are a real joy to work with! ”

Christine Diamente
, Head of Brand and Corporate Sustainability, Alcatel-Lucent